UNIVERSAL COMPANY VALUES
Luís Figo’s values become the mainstays of the new brand, to be shared with the whole LF world.
Paying attention to values means creating a strong bond with your audience, finding a common identity.
A product may be liked, attract and even create a more
or less long-lasting trend; values, on the other hand are meant to last over time, to take root and create uniqueness in brand perception.
EXCELLENCE
High-quality brands are synonymous of excellence,
uniqueness, distinctiveness. Luís Figo, his story, his career develop excellence in the DNA of the brand.
STRONG IDENTITY
Luís is the primary identity of LF, to be shared in order to find oneself in human values and life choices. Creating a strong bond between brand and target audience.
DYNAMIC LIFESTYLE
LF dresses a dynamic man, constantly on the move and in search of out-of-the-ordinary experiences. LF style explores the everyday in every detail, making it unique.
POSITIVE MENTAL ATTITUDE
Approaching life in a positive manner enhances one’s potential and transforms it into pure talent. The energy needed to change for the better and constantly evolve.
WORK ETHIC
Luís Figo is famous for his uncompromising work ethic. A value that guarantees quality, valorises processes and people, develops talents. With a focus on the most important heritage, our planet.
FAMILY VALUES
Human values are essential to the brand. Roots and family are a priceless heritage, especially today: there can be many types of family, conventional or not, what matters is that they stay at the centre of our lives.